SELLING
 Successfully to Latin America!
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LATERRA COMPANIA
ALL RIGHTS RESERVED





MARKETING
You need sa
les!!
Mexico and Latin America

is an often overlooked region


Many sales executives lack knowledge
of the region, and wrongly assume that

  • there is no volume
  • no one pays their bills
  • the complexities outweigh the benefits
  • products must be changed to local tastes
  • pricing needs are far too low
  • relationships are short-term
  • language issues impede growth
  • cultural issues block success 

Each and every one of the erroneous assumptions listed above is exactly the reason why enlightened companies are finding open fields in which to firmly plant additional and permanent sales volume. 

WHY SELL in Latin America?

At a time whem EVERY SALES COUNTS
why not explore new areas
for additional sales?!!

In tough times open new markets! 
LATIN AMERICA is growing FAST!!

Consider this ...

  • creating and strengthening LASTING new business in Latin America makes sense.   
  • Your new customers will be ready to do permanent ADDITIONAL volume               
  • Developing ADDITIONAL SIGNIFICANT customers is imperative to the long-term success of North America companies.       
  • Consumer products market potential in excess of US$500 billion.                         
  • Fast growing population in the influential 25-39 buying demographic desire and seek North America brand-name products.            
  • There is a FAST-growing availability of credit power in all Latin America markets.             
  • TV, Movie and Internet access has made powerful USA product brands visible, glamorous and desirable to Latin America consumers

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